Cost of Press Release in Malaysia: What You Need to Know in 2025

Explore the full breakdown of press release costs in Malaysia. Learn about pricing structures, distribution fees, media reach, and cost-saving tips in this in-depth guide.

A press release is one of the most powerful tools a business can use to announce news, boost visibility, and attract media attention. Whether it’s a new product launch, partnership announcement, fundraising news, or a major company milestone, distributing a press release ensures your message reaches the right audience.

But one of the most frequently asked questions by startups, SMEs, and even larger corporations in Malaysia is—how much does it cost to distribute a press release in Malaysia?

The answer: it depends.

Let’s break down the cost factors, compare service providers, and explore how to get the most value for your budget.

1. Average Cost of a Press Release in Malaysia

The cost of a press release in Malaysia can vary widely depending on distribution channel, content creation, length, language, target audience, and added features such as multimedia.

Typical Price Ranges:

Service Type	Estimated Cost (MYR)
Basic Distribution (Local Only)	RM 300 – RM 1,000
Regional Distribution (Asia-wide)	RM 1,000 – RM 3,500
International Distribution (Global)	RM 3,000 – RM 10,000+
Content Writing Services	RM 300 – RM 1,000
Translation (ENG – BM or vice versa)	RM 100 – RM 300
Add-on Multimedia (Images, Video)	RM 200 – RM 1,000

These prices can fluctuate based on the number of words, media inclusion, target outlets, and whether it includes editorial pitching or is just a syndicated post.

2. Main Factors Affecting Press Release Pricing in Malaysia

To better understand pricing, you need to know what drives the cost behind each press release service.

Key Cost Influencers:

• Distribution Network: Local platforms (e.g., Bernama, MalaysiaKini) are more affordable than international ones (e.g., PR Newswire, Business Wire).
• Word Count: Most platforms have word limits (400–600 words) before they charge extra, usually around RM 100–200 per 100 words.
• Language Translation: A bilingual release will cost more due to translation, proofreading, and formatting for both audiences.
• Embargoed Releases: Extra charges may apply if you’re coordinating timed publications across different outlets.
• Multimedia Usage: Embedding images, videos, and infographics typically requires an extra fee, depending on file size and media compatibility.
• Editorial Add-On Services: Some agencies offer journalist pitching, guaranteed pickup, or follow-up support—for a higher price.

Knowing these factors can help you plan a more accurate budget and avoid hidden costs.

3. Top Press Release Distribution Services in Malaysia

Several local and global PR platforms cater to Malaysian businesses. Here’s a look at the popular and reputable providers and their estimated pricing.

Local Providers:

• Bernama Newswire
  • Estimated cost: RM 500–RM 1,500
  • National reach and credible government-linked exposure
  • Add-on options: Translation, media pitching
• MediaBanc / iSentia
  • Integrated media monitoring and press release distribution
  • Ideal for larger corporations and PR agencies
  • Price on quotation basis (usually RM 2,000+)
• Pressroom Malaysia
  • Budget-friendly and suitable for SMEs
  • Offers writing + distribution packages
  • Starting from RM 350

Regional & Global Providers:

• PR Newswire Asia
  • Estimated cost: RM 3,500–RM 10,000
  • Widest media coverage across Southeast Asia and globally
  • Best for multinational or regional companies
• Business Wire / GlobeNewswire
  • Premium international reach
  • Pricing begins around RM 4,000+ for Malaysia-inclusive campaigns

Always compare what’s included in each package—visibility, reach, backlinks, and SEO impact can differ dramatically.

4. Tips to Maximize ROI from Your Press Release Budget

Spending wisely on a press release is about more than just price—it’s about reach, relevance, and results. Here’s how to maximize your budget:

Smart Strategies:

• Write Your Own Release: Save on writing costs if you have in-house content talent.
• Bundle Services: Many providers offer discounts when you combine writing, translation, and distribution.
• Use Multimedia Strategically: A high-quality image or infographic can boost visibility—just one might be enough.
• Target the Right Audience: Narrow down to specific industries or regions for better engagement.
• Repurpose Content: Turn your release into a blog post, LinkedIn article, or email newsletter to stretch its impact.

Also, track metrics like pickup rate, online visibility, social shares, and web traffic spikes to evaluate performance.

5. When Should You Invest in a Premium Distribution Option?

Not all press releases need maximum exposure. However, certain scenarios warrant premium pricing for greater media attention.

Invest More When:

• You’re launching a product or service internationally
• A major corporate milestone or IPO is involved
• You want to boost brand credibility and investor interest
• You have multimedia assets that elevate the story
• You’re running a public affairs or awareness campaign

For these high-impact stories, going with a provider like PR Newswire or Business Wire can pay off with wider syndication and greater media trust.

Conclusion

The cost of a press release in Malaysia can range from a few hundred ringgit to several thousand, depending on your goals, platforms, and distribution scope. The key is not just spending more—but spending smarter.

By understanding your needs, evaluating top providers, and aligning your message with your market, you can achieve high visibility and engagement without breaking the bank. Whether you’re a startup building credibility or an established brand reinforcing leadership, a well-planned press release remains one of the most powerful marketing tools available in 2025.

FAQs

1. How much does a basic press release cost in Malaysia?

A basic local press release typically costs between RM 300 and RM 1,000, depending on the provider, word count, and whether writing services are included.

2. Is it better to use local or international press release services?

It depends on your target audience. Use local services (e.g., Bernama, Pressroom) for Malaysia-specific exposure, and international platforms (e.g., PR Newswire) if you’re targeting Southeast Asia or global markets.

3. Do I have to pay extra for adding images or videos?

Yes, most services charge RM 200–RM 1,000 extra for multimedia. This fee varies based on file size, formatting, and the number of media assets used.

4. Can I write my own press release to save cost?

Absolutely. Writing your own press release can save RM 300–RM 1,000. Just ensure it follows proper format and is clear, concise, and newsworthy.

5. Are there free press release options in Malaysia?

Some blogs or online directories may accept unpaid submissions, but they offer limited reach and little to no editorial credibility. For professional distribution and media visibility, paid services are strongly recommended.